Jacqueline Woods

A Transformational leader in Brand, Content and Digital Marketing

Welcome to my personal website. I'm passionate about helping people and businesses thrive. My keen sense of empathy and high EQ is a hit with clients and employees, alike.

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About Me

Straightforward Solutions Driving Growth

Jacqueline D. Woods is the Chief Marketing Officer, IBM Partner Ecosystem. She is responsible for driving marketing and communications efforts for IBM’s channel business, with a focus on growing business partner revenue and driving momentum in IBM Cloud and AI technologies.

She brings transformational leadership to modernizing the digital marketing experience through execution and enablement of IBM’s 100,000+ partner ecosystem, delivering over $13B in annual revenue. Using client centric data and analytics, she's increased ROI by nearly 40%.

Jacqueline elevates the success of others and is keenly passionate about building teams with diverse backgrounds, skills, gender and ethnicities.

She is a board member and Secretary of the Greater Fairfield County Foundation, a non-profit serving under represented communities.

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Background

Highlights

Energetic, proven leader, noted for growing global businesses using innovative brand strategies to develop customer-centered programs focused on revenue optimization.

2017-present

Chief Marketing Officer, IBM Global Business Partners

Leads content, Digital and Product Marketing: Heads design, execution and campaign management (pipeline analysis, lead gen and progression), and executes $100M+ in marketing funding.
Manages agency resources, allocates marketing mix and integrates into IBM’s corporate advertising strategy.

2015-2017

Chief Marketing Officer, IBM Global Financing

As CMO, IBM Global Financing, she led Marketing & Communications, Strategy, and Offerings Development. And responsible for developing C-Suite relationships, specifically for CFOs and CMOs, and is an expert in helping companies integrate business and technology priorities across divisions and enterprises to accelerate revenue growth.

2010-2014

Vice President, IBM Systems, Cloud, Data and Mobile

Head of marketing, industry solutions development and ISV partner management for IBM Systems. Led “Infrastructure Matters” brand turnaround campaign for $16.5B portfolio, driving 347% CAGR for Cloud. Also led team of CTOs and engineers, driving end-to-end industry presence; building offerings, pipeline management, seller enablement, and event integration.

2007-2009

Chief Customer Experience and Head of Segmentation

Led Customer Experience teams focused on demand generation and building long-term brand equity for GE. Maximized profitability and increased pipeline conversion rates, share of wallet, loyalty, and retention across the $178B portfolio -- Capital Finance, Energy, NBC Universal, Aviation, Healthcare, Transportation, Water, Oil & Gas, and Aviation.

1997-2006

Global Vice President, Office of the CEO

Managed Oracle's strategic marketing programs and price optimization strategies for the $20B Software and Services firm. Utilized change management skills to mobilize and drive e-business initiative, saving $1B and improving margins by 10%. Launched new $160M SMB product line and managed key accounts driving $350M.

1995-1997

General Manager, Product Management

Led product management and ran $630M P&L for Voice and Data Customer Premise Equipment products. Profitably executed a Retail and Enterprise strategy, for Ameritech (AT&T) and doubled annual revenue by entering consumer products market with branded private label.

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Education & Professional Accomplishments

University of Southern California, Los Angeles, CA, Master of Business Administration: Marketing & Venture Management.
Honors: USC Merit Fellowship, Dean’s List, Anheuser-Busch Dave Holt Scholarship, Abraham-Sirkin Fellowship.

University of California, Davis, CA, Bachelor of Science. Major: Managerial Economics.

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Awards

City of Stamford, Corporate Person of the Year 2019
Black Engineer Of the Year Award IBM 2017
IBM Multicultural Leadership Award 2014
IBM Centennial Leadership Award – 2011, GE Capital Leadership award, 2008 (only marketer selected)
Global Alliance Partner of the Year 2005, Dell Corporation
Oracle Sales Club Excellence Award, 2003-2006

Recognition

Top B2B marketers to watch, April 2018
Savoy Magazine Top 100 Executives in corporate America 2018, 2016
Black Enterprise Top 50 Women in Corporate America, 2017 and Top 300 Corporate Executives, 2018, and Top Women 2019
CRN – Top Women of the Channel 2017, 2018, 2019
Fortune Magazine, 50 Most Powerful Black Executives in Corporate America
Dean’s Council, John F. Kennedy School of Government

Publications

Savoy Magazine Op Ed 2015, 2016, 2017, 2018

IBM Institute for Business Value: New Technologies, New Mindset, 2015 and Infrastructure Matters 2014. IBM Institute for Business Value: New Technologies, New Mindset, 2015 and Infrastructure Matters 2014

Cover article and featured IBM Power magazine – October 2014

Cover article and featured in Executive Enterprise Magazine – June 2012

Wall Street Journal, Featured in WSJ’s In The Lead (Marketplace)

New York Times (2 Features)

Agility is a Must in Today's Marketplace

Jacqueline helps solve critical issues facing businesses, both large and small. Her unique and differentiated approach enables her to consistently deliver results and improve ROI. Having a variety of industry, digital and technical experience, she's the right person to help teams drive change, achieve their vision and optimize performance and productivity.

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